Financial services companies, especially life insurance companies are not known for good advertising or branding campaigns. Time was, all you see is their logo or some ad that talks about their services. Worse, many of these companies advertisements are usually a newspaper spread on who their top agents for the year or a recently concluded contest — yeah, that’s going to sell more insurance — not! From a purely marketing and advertising perspective, life insurance is not your bench-mark when it comes to hi-impact promotions.

When I saw this short film, I take it back. This is a very good way to talk about a brand. Good one Sun Life, I hope this endeavor will make Pinoys appreciate life insurance better. I think the ante is up — looks like we will see better campaigns from other insurers too.. and hopefully, banks too!