Question: What are the best books on personal finance that you can recommend? Thank you, sir.—Honney Natividad via Twitter

Answer: Best is a relative term and I may not be the right person to give you a qualified answer. However, I can give you my opinion on some books that I personally find insightful and helpful. Finance, even Personal Finance, is a very broad subject matter involving many disciplines and there are many good books out there that are very good read.

There are books that write about the technical aspects of personal finance and zeroes in on specific subject matter, i.e., investing, estate planning, stock market, insurance planning, accounting and the like. There are also books that tackle the broad spectrum of personal financial planning. There are also many books that tackle behavioral issues on finance that belongs on the motivational or self-help genre. Then there are the hybrids that try to give you a more balanced view on the technical as well as the behavioral issues on the finance and I personally go for these books.

Perhaps the most popular finance books are those written by Robert Kiyosaki, which were brought about by the highly popular Rich Dad Poor Dad bestseller. The book is so popular that it created some sort of cult-like behavior among many, which is quite disturbing if you ask me.

Rich Dad Poor Dad and Kiyosaki’s succeeding books have some good points but they are quite over-rated for me because they lack some specificity and many readers question the validity of his claims. Like any book, we should learn to eat it like a fish, we get the meat and throw away the bones, as the saying goes.

Let me give you a list of books that I highly recommend because I like the way they were written—balanced and grounded on solid financial principles; yet they can still help you get motivated. Sorry, Kiyosaki fans, you won’t find his books on my list.

1) Total Money Make Over and Financial Peace by Dave Ramsey—OK I admit it, I’m a Dave Ramsey fan boy and for a good reason. I like his straightforward approach on personal finance. His books, particularly Total Money Make Over is very practical and it is full of real stories of people who overcame financial difficulties.

Ramsey is a no-nonsense finance guru yet you can really sense his sincerity in trying to help people get out of the financial mess they are into. These two books are great starter books that will open your eyes and give you hope.

2) Pwede Na! The Complete Pinoy Guide to Personal Finance by Efren Ll. Cruz—Hands down, Efren’s books are the best personal finance book ever written by a Filipino. It is a concise yet surprisingly comprehensive book that will guide the reader in the many facets of financial planning and financial instruments. As the title connotes, it is indeed a complete guide, yet it will not overwhelm you as you find yourself glued to the pages.

3) Millionaire Next Door—by Thomas J. Stanley and William D. Danko. This is an iconic book that discusses the behavior of Millionaire in the USA. It is not only insightful, it will actually shatter many of our misconception on wealth and wealth accumulation. I particularly like this book because it is based on solid research. This is a good financial behavior book that may help you change your mindset.

4) Automatic Millionaire by David Bach—this book by a best-selling author gives you an overly simplistic view on achieving wealth and yet it is effective in its message that in eating an elephant, we need to do it one bite at a time. Simple, practical and sensible.

5) Money Matters by Larry Burkett—Financial counseling is the most effective route toward achieving financial security but many do not have access to good financial counselors or advisors. Money Matters is a form of counseling book and I like the question-and-answer format. The questions are very practical and real, not superfluous or ambivalent. The answers of Mr. Burkett are successful in providing advice in an emphatic way; yet, you will find that his answers have sound financial grounding.

6) Till Debt Do Us Part by Chinkee Tan—another book written by a local author that I highly recommend. Chinkee’s book deals with an issue that plagues many Filipinos and yet one that is hardly discussed openly. The author successfully convinces the reader that debt is not a good thing and yet it gives us hope that being truly debt-free is within the reach of the average Pinoy. I like the practical steps in finding a solution to the debt trap written specifically for the Pinoy psyche. Chinkee has written many best-selling books but Till Debt Do Us Part remains to be my favorite.

There are so many other good books and reading them is definitely a good idea. Just make sure that you are objective in reading the book and it does help to check the authenticity of the author. Many are led astray by what they read so I want to reiterate this concern. Notwithstanding the many “bad” finance books out there (local and foreign), I implore the Pinoys to get a book on personal finance and read. One good idea can change your future and redirect you to the path to financial peace.

I am in the process of writing a book myself but recommending it here will be self-serving so let me just stick to the six I mentioned. Financial wisdom will be yours if you seek it. Hope this helps.

Appears in Philippine Daily Inquirer

I first met Efren after in 2006 after a class in Registered Financial Planner (RFP). Henry Ong, RFP President invited me to join their lunch Efren and his friend Atty. Caloy Ocampo. My initial impression on Efren was that he was a tad timid and very unassuming. He mentioned that he just wrote a book entitled Pwede Na! The Complete Pinoy Guide to Personal Finance which I ended up buying from him that day. As I read his book, I was enamored at the wisdom of Efren and I can discern his passion to help ordinary Filipinos get financially literate and achieve financial freedom. That fateful lunch was the beginning of my admiration for Efren, in fact I am proud to say that I am one of his earliest fans and I continue to be a fan!

Efren has an impressive pedigree in his area of expertise. He holds an MBA from the University of the Philippines and has been in the financial services industry for over 25 years, 18 years of which is in fund management. Efren is no stranger to managing wealth, working for institutions like Far East Bank, Grepalife Asset Management, Standard Chartered Bank and others. He is also one of the driving forces behind the mutual fund industry, serving at the Investment Company Association of the Philippines (ICAP) twice as President and once as Chairman. He also co-founded the Fund Managers Association of the Philippines. Efren has definitely earned the respect of his peers because of his hard work and dedication.

Efren is a favorite of many publications; as a contributor or columnists for Business Mirror, Moneysense and the Philippine Daily Inquirer. He is also a frequent resource person for many Radio and TV shows, too many to enumerate. He is one of the directors of the Registered Financial Planner Institute and a regular moderator of the program where he teaches on personal finance and investments.

One of Efren’s main advocacies is financial education for the workforce. Efren and his company, the Personal Finance Advisers Philippines Corp. has been in the forefront of providing financial literacy to many employees. He makes employers understand that it is in their best interest that employees are financially literate to ensure competitiveness and minimize work conflicts that will have a severe impact on bottom line. Efren Cruz has been actively seeking corporations to allow him and his company to teach their employees despite the great odds they face.

Another area where I admire Efren the most is that despite handling and teaching money all these years, he remains to be God fearing and always remind his listeners, participants and readers about the real purpose of wealth and money – to honor God, first and foremost.

I am so proud to say that Efren is one my esteemed mentors, an ally, a colleague and a most cherished friend. Efren, is on the top of my list as Personal Finance Champion. My prayer is that the country will have more Efren Cruz. Mabuhay ka Kuya Efren!

Check out his company website.

It felt surreal to be part of such an illustrious list but I am nonetheless honored. Clearly, the hand of the Lord is at work for this accolade.

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The list includes:

1.   The Lawmaker: EDGARDO J. ANGARA (Philippine Senator)

2.   The Regulator: AMANDO TETANGCO (Central Bank Governor)

3.   The Treasurer: ROBERTO B. TAN (Treasurer of the Philippines)

4.   The Adviser: EFREN LL. CRUZ (Pwede Na! Author & Investments Guru)

5.   The Coach: RANDELL TIONGSON

6.   The Director: HENRY ONG (Head of the Registered Financial Planner & others)

7.   The Moderator: JAMES RYAN JONAS (Pinoy Money Talk)

8.   The Blogger: FITZ VILLAFUERTE (Ready to be Rich Blog)

9.   The Banker: AURELIO R. MONTINOLA (BPI)

10. The Enabler: JESUS P. TAMBUNTING (Planters Development Bank)

11. The Stock Broker: CONRADO F. BATE (Citiseconline)

12. The Insurer: RIZALINA G. MANTARING (Sun Life Financial)

Grab a copy of the July-August issue of Moneysense to read about why they think the 12 deserves to be part of the list.

I have the privilege to co-write this column with my dear friend and colleague, Mr. Efren Ll. Cruz who is also a Director of the Registered Financial Planner Institute.

Thanking the Lord for making this a reality.

Read my debut HERE.

When I was offered a job to be such, I wasn’t too sure if I was the right person for the job and really gave the offer a lot of thinking. I was used to being introduced and being guided by moderators but being on the other side of the fence made me think twice. Why? I was not sure if I was the right person for the job. I accepted the job because it was difficult to say no to my friend who organized the program (Tom Gotuaco) and I will be moderating for three of my most respected colleagues (Efren Cruz, Suzan Bigay and Melvin Esteban).

It was a good thing that I took the challenge because I really enjoyed the ‘new’ challenge. It is a great feeling making other people look good, redirecting attention away from you and towards others. I am not sure if I did a good job but I definitely enjoyed it.

Some take-away lessons for me:

1)      I may think that I am good at what I do but in reality, there are people who are really much better and they deserve the spotlight, or the stage;

2)      Just like in life, everyone has an important role;

3)      Making other people look good is not only a humbling experience, there must be sincerity in it; and

4)      Challenges are meant to be met, not feared.

This activity is also a good reminder about our purpose in life. Your purpose is never about you and will always be bigger than yourself; and whenever there is an opportunity, redirect whatever glory there is away from you and towards God – He is the only  one who is worthy of any glory.

If ever I will be offered a job as a moderator and host, I will not think twice anymore.

We already taped 8 episodes and it will be shown at the Wealth Channel (Channel 28) at Sky Cable in Cebu. Still praying to have a show that will be shown in Metro Manila — God willing.

I was privileged to have great guests for the first episodes: Chinkee Tan (Lifestyle Coach and Money Man), Efren Cruz (Finance Expert and best-selling author of Pwede Na!), David Bonifacio (Entrepreneur, Corporate Social Responsibility Advocate) and Cito Beltran (Columnist, media personality & corporate consultant).

Thanks to Wealth Channel and the Registered Financial Planner Institute for this opportunity!