I made a post about how financial services companies particularly life insurance companies have made strides in their marketing techniques. Sun Life actively using social media and even sponsored short-films.

Not to be outdone is Philamlife. I stumbled upon a promotional video of Philamlife and I was expecting the usual boring infomercial type of a video. It was a delight to see an MTV by no less than Bamboo singing a song about life and planning. Wow, this is a really good video and an awesome marketing campaign! Good job Philamlife… we want to see more!

Sun Life and Philamlife have paved the way to ‘out of the box’ marketing campaigns that will surely attract a lot of Filipinos who desperately need the benefits of life insurance. In my opinion, this is an awesome way to create awareness and I am so glad the 2 largest insurance have been bold in this arena — probably why they are the 2 largest insurers of the country.